Nursing Job Site Launches to Counter Nursing Shortage

To help counter a severe nationwide nursing shortage Vertical Alliance Group, Inc. has launched NurseUniverse.com, a recruiting Web site where hospital administrators can advertise nursing job openings and nurses can search and apply for those opportunities. The variety of available nursing positions range for those with an RN certification, RN to BSN, and RN to MSN. The site will also help reduce recruitment costs by generating more qualified job candidates. The Journal of the American Medical Association says the nationwide nursing shortage will reach 800,000 by 2020. Additionally, the direct and hidden costs of hiring a single nurse total more than $47,000, according to The Nursing Executive Center.

NurseUniverse.com will allow visitors to submit their information directly to their preferred medical facility by clicking a healthcare institution's advertising unit. Each facility is provided with a detailed profile page designed to educate the nurse about everything they need to make an informed decision regarding the hospital, the position or even the region. A profile page often includes audio and video messages as well as custom-written copy and graphics. It's designed to pre-qualify a job applicant, before they ever speak with the recruiter.

The recent press release states the web site has a higher rate of conversion from lead to employee - about 60 percent - of any nurse recruitment method. And it's supposedly the only online recruiting product backed with a performance guarantee.

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